Prashant Kishore has been in the news since 2014, when as campaign strategist for the BJP and Modi in particular, he gained notoriety. One question to start this post with- would BJP not have won a decisive mandate without the strategising advice by Prashant Kishore and team? I think the situation was ripe and Modi was the only choice for the people of this country. The Congress-led UPA had provided a golden opportunity for an alternative political party to usurp center-stage and come to power. It is Prashant Kishore who benefitted from the cadre-led party, that is BJP, and its organisational strength. Yes, messaging is important and one cannot ignore the power of words in imagining the society we live in. Fast-track to 2022. Prashant Kishore, with the Bengal Assembly election victory as the basis is again much sought after. Signs up with different political parties at the regional level to help them hold on to power. Then comes the big drama- wants to help the Congress revi...